Blogging Basics


The internet has become so integrated into the daily lives of consumers and businesses, it is no longer enough to just exist online. Every person and company worth hiring is pushing for a customer’s attention. 

So, naturally, it now takes significantly more effort for a business to stand out in the midst of the clutter. Business owners are constantly having to ask themselves how they can have that competitive edge to win the attention of their target audience.

For this reason, many businesses are moving away from traditional advertisements and sales calls and are moving towards content marketing. In fact, over 75% of marketers are increasing their investment in content marketing this year, showing it to be one of the most valuable components of a company’s marketing strategy. But unlike writing a few sentences for an ad, developing useful content is extremely time-consuming and requires a great deal of intentionality.

It proves to be worth the effort though — creating information that shows brand awareness, competency, and usefulness is an easy way to set your business apart and shows consumers why they should be paying attention to you. A natural, inexpensive, and simple way to market in the digital age. The most prevalent and cheapest way to do this effectively is blogging — putting together thoughts, ideas or concepts that are unique to your brand, industry or company that could be helpful to potential customers.




Over the next several weeks, we will be diving into some helpful guidelines that will be key to making your blog successful, including:

  1. How to choose topics your audience will click on
  2. How to create a blog post people actually want to read
  3. How to market your blog.

But before we dive into those specific how-tos, let’s start with the basics:


1. Set some goals for what you want your blog to accomplish

It seems like an obvious first step, but many people lose sight of how powerful it is in
having a successful platform.

To get you started, answer these two questions:

  • What are you trying to accomplish through the blog?

For example: I want the them to buy my product or have a better sense of what my
company does. Or, I want to establish myself as an expert in my field.

  • How does the blog fit into a bigger marketing strategy?

For example: We do a lot of email marketing, so I should collect emails on my blog. Or
we do a lot of social media marketing, so I should push people to our facebook

Make sure you set goals that are measurable and realistic. This is key to measuring
success and helping you make the right decisions in how and what you write.


2. Set a budget

Just like any other marking asset it takes money to create good content. Even if you
plan to do the writing yourself, it won’t hurt to pay an editor to look it over. Also, set aside
some money for marketing the content you create. We will dive into the specifics of
social media marketing on our third blog: “How to Market Your Blog.”


3. Make a plan

We will make sure you have the tools to write the blogs and even market them once you
are finished, but be sure to write a specific content plan or create an editorial calendar.
Know when you are going to post and set aside the time or funds to make it happen.



About the Author

Alyssa McNally is a freelance Marketing professional based in Nashville, TN. She spends most of her time writing, marketing, copy editing and running social media accounts. But when she isn’t working, you can find her painting, working out, or spending time with her husband & puppy.

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