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Every project starts with some type of foundation, and as a visual communicator I often begin projects with a mood-board. This can look a little different for every project because sometimes it’s to determine an entire brand’s tone, sometimes just a website, and or even one individual campaign. No matter what the project is, I start […]

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The majority of companies and freelancers I work with know they need to blog, but they have no idea where to start or what to blog about. It can feel rather intimidating to tackle and after several failed brainstorming attempts, they often will give up on blogging altogether. But here is the thing they often […]

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The internet has become so integrated into the daily lives of consumers and businesses, it is no longer enough to just exist online. Every person and company worth hiring is pushing for a customer’s attention.  So, naturally, it now takes significantly more effort for a business to stand out in the midst of the clutter. […]

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Marketing Personas. Imaginary people that you craft your entire marketing, both on and offline, around. Sound odd? For many businesses this practice is built in to their marketing because of how powerful it is. However, there are also many businesses that have yet to craft marketing personas. Because this is our month of Audience Studies […]

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